The use of performance enhancing drugs is the biggest
concern about the future of sport according to a gathering of sport
business industry experts at today's FT Sport Industry Summit.
The
vote cast among the delegates regarding their greatest worry for the
future saw the drug issue get the biggest share of the ballot with over
32% believing it to be the primary concern.
The panel of experts
at the last session including LOCOG vice chairman Sir Keith Mills and
Tony Wood, chairman of Speedo International attempted to
assuage concerns by pointing to the work being done by WADA, the
international doping agency, on cracking down on such activity.
Earlier
in the panel, Joe Bailey, CEO of Dolphin Enterprises - holding company
for NFL outfit the Miami Dolphins - had said that in order for business
and indeed the consumer to trust sport more in the future, it must
develop a greater individual relationship with fans.
‘Technology
has changed sport’s ability to deliver for businesses and consumers
alike,’ he commented. ‘It’s all about developing a one-on-one
relationship with each fan be it through mobile, internet or TV. You
have to be able to talk specifically to each individual if you are truly
going to harness sport’s potential for the business sector.’
Bailey,
who is leading a reconstruction project of the Dolphins Stadium which
will host the NFL SuperBowl next February, was also complementary of the
much-derided Wembley Stadium following a visit to the site yesterday.
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